Do you compete for SEO or search engine marketing?

search engine marketing

Is your competition doing SEO or search engine marketing?

With the development of the network, more and more companies are beginning to realize that the storefront is not what the competition needs. Many traditional businesses are on the Internet, increasing competition and reducing the amount of screen space available in the SERP

The problem sometimes is that these companies don’t know how to differentiate their online competition. In this article, we’ll cover some simple ways to identify your online competitors. I first met customers because they realized the potential. They have built a successful business sale to locals and now want to expand their range.

There is usually a short but steep learning curve as they begin to realize that what they do in the store or in other businesses may not work online.

For example, some real estate agents rely on their reputation to sell homes, but let them go online, like thousands of other agents who want to get your attention.

Similarly, a more traditional marketer will look at other competitors in the “entity”. Terms. This means they think their competitors are street people. They are not aware of a large number of new competitors they have never heard of before. People who already have the online space they want to enter.

How to identify your online competitors

This is an ongoing process, but usually, the first place I want to start is a wide range of terms and search engines like Baidu. If you are a retailer, use the product name and search. Where do you see the top sites? Those are your online competitors. You can perform the same search on other search engines (probably a good idea) to see what other engines think of your competitors.

You should also perform this search for some of your products. You may find that there are many different websites in your market area that compete with you.

In addition, you can search for more specific terms and use geo modifiers if needed.

For example, if you sell “blue widgets” & rdquo; then search for “widgets” & rdquo; also search for “blue widgets.” You should even search for “your location.” “Blue widgets. ” You may be surprised to find this type of local search product.

At this point, it is not worth questioning why some websites appear in search results. I can almost guarantee that you will find a website there that should not be there. Especially in the area search. They may be there because the engine likes to have at least some representation of the search query. Therefore, they match the database of known websites quite well.

But that doesn’t mean you should use them as your online competition. In fact, there are reasons for search engines to put them there, so you must be aware of this and prepare your online marketing strategy around it.

Also, if you’re considering any type of paid campaign, make sure you do the same search on Baidu and Yahoo!. This time I am concerned about who pays for these lists. Again, even if you disagree, these are paid sites, so they are actually your competitors.

Know your online contest

Just determining your online competition is one thing. It is more important to understand them. Knowing their strengths and weaknesses can help you build a better website. A more competitive product may eventually become your large sales generator.

So, when you perform the searches I mentioned above, be sure to click on a few links and see the page you want to log in to.

Feel them and decide “Is this suitable for my clients?”

You should also browse a few pages as your customers. Pay attention to what you like and don’t like this website. Try to buy something (no, you don’t have to actually buy it, just bring it to the checkout point) – The buying process is easy to figure out? Do they offer specials or discounts during this process? Once again, please pay attention to what you like and dislike.

Search, view, criticize, repeat and repeat this process on some of your competitors, and you will soon think about what you need to compete in this area.

Try and understand all the sites as objectively as possible. Don’t look at them from your own perspective, but look at them from the customers you (and they) are trying to attract. Keep in mind that during the competitive intelligence-gathering phase, you can save yourself a lot of time and money with the first correct design and process.

Other online sources of competition

Sometimes search engines are not the best place to find a competitor. This is because some websites perform better in other places (such as directories) depending on the industry. Therefore, you should also exhaust these resources.

For example, some B2B sites tend to get more leads and sales from professional directories (such as Business.com) than search engines.

What I am saying here is that you must have an in-depth understanding of the customer’s ideas and find out where they will find you and your competitors. Then you need to look at what the competitive landscape looks like.

If you are in trouble at this step, then ask some of your customers may not have any problems. What do you do if you want to find this product or service online? ” If they will answer you, please ask them to answer in as much detail as possible. For example, don’t settle for “I use a search engine.” Instead, ask them which one. Ask them what words or phrases to use to find it. How many times do they return to the search engine before they feel that they have enough information to buy?

Obtaining such input from non-online customers can also help you define the identity of your online customers. At least it gives you a starting point and allows you to place images on your “target customer profile” image. Allows you to build a better website to compete online.

search engine marketing