What are the factors affecting the price of Adsense advertising?
The easiest thing to think about is keywords, advertising formats, advertising areas, in addition to advertising locations, visitor quality, and finally smart pricing. Smart pricing is also the most easily overlooked piece because my current national account number is The quality of the website is lowered by the quality of the website. However, after optimization, the average unit price of the website is still greatly improved.
What is the average cost-per-click (CPC)?
Cost-per-click (CPC) refers to the cost of advertising once clicked on an AdSense ad. Currently, the CPC in the Chinese-speaking area is generally low. I have learned from some blog friends that some of the data shows that the unit price is relatively low, most of the blogs. The main feedback to me is that the average price per click is about $0.02-$0.60. .
The impact of keywords on advertising unit price
Regarding the impact of keywords on unit price, I believe that everyone knows the principle. A high-price product audience is naturally a high-income group, or the sentence I said in the blog. The closer you create the content, the closer your income will be. The higher, then what kind of keywords are close to the money? For example, insurance, products under the financial classification are usually keywords of high CPC, and the specific keywords involved in these categories have to be tested by themselves.
The impact of advertising on the unit price of advertising
Everyone who knows how to use native ads knows that Adsense’s advertising format can choose graphic ads, image ads, text ads, and graphic ads that are recommended by default. This usually makes your ads look less monotonous. At the same time, graphic ads are higher than the price of plain text ads.
The impact of the advertising area on the unit price of advertising
Generally speaking, the larger the size of the advertisement, the higher the unit price. This is mentioned in the article on the increase in the click-through rate in the previous section. The revenue of the banner advertisement in the sidebar of my blog accounts for 30% of the total revenue of the whole station.
The impact of ad position on the unit price of the ad
Tip: In Part boost, the CTR of the articles I have mentioned placing an ad unit at the top of the list, select the advertising graphics mode, and edit the ad unit, text colour and font and graphics to match your own list In order to improve the click-through rate of the first-screen ads.
The impact of visitor quality on the unit price of the ad
Recently, we have talked about the number of cookies filled in. I also went to the article to study it. By the way, I tested the impact of visitor quality on the ad unit. Everyone knows that Adsense is based on cookies to record the user’s search needs, but in the latest. An Internet file mentions that future cookie-based advertising will be less or less abandoned, because most products in the mobile Internet era are APP mode, and the value of cookies is getting smaller and smaller, but this does not affect our advertising of the Web site.
The effect of smart pricing on the unit price of advertising
Smart pricing quantifies “how your performance” after a user clicks on an ad and increases or decreases the unit price based on conversion rate. So even if we improve the clickthrough rate as mentioned in the previous article, “the final conversion is not achieved, Google will still lower the advertising unit price. “
How to prevent the unit price of advertising from decreasing?
“Smart pricing” will result in lower unit prices. The solution is to improve the content quality and visitor quality of your website or to directly remove your low-quality website ads. In addition, if the unit price is obviously low, there may be a large number of accidental clicks. When many users return or close immediately after clicking, the cost per click will be greatly reduced.
How to find high price keywords?
You can use the Google Adwords keyword planner to determine which keywords are more expensive.
Google Adsense advertising revenue